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Groundhogg

Groundhogg is a self-hosted CRM, newsletter, and marketing automation plugin for WordPress from Groundhogg Inc. (Toronto), with flat-rate pricing and no per-contact fees. It suits agencies and small businesses that want ActiveCampaign-style automation flows running entirely on their own site.

3.9/5(148 reviews)full-suiteFree (core plugin); paid plans from $20/month billed annually (Basic, 1 site)

Our verdict

Last verified Aug 25, 2026

Deep self-hosted marketing automation with truly flat pricing (never per-contact) and an outstanding 4.9/5 WordPress.org rating across 148 reviews — tempered by a modest install base (2,000+) relative to FluentCRM and a WordPress-only footprint.

4.9(148)
wordpress.org
Rating
3.9/5
148 reviews
Users
0
Verified users
Starting at
Free (core plugin); paid plans from $20/month billed annually (Basic, 1 site)
freemium (free core on WordPress.org; paid plans billed annually: Basic $20/mo, Plus $40/mo, Pro $50/mo, Agency $100/mo with white-label and 25 sites); flat-rate — never priced by contacts, users, or sends
Category
full-suite
Market segment

Key Features

Contact management with custom fields and activity tracking
Tag-based segmentation
Flow Editor visual automation builder with triggers and actions
Email campaigns, broadcasts, and analytics
Unlimited contacts and email sends at every tier
White-label branding (Agency plan)
SMS integrations (Pro plan and above)

Pros & cons

Pros

  • Flat-rate pricing — unlimited contacts, users, flows, and sends
  • Powerful visual automation Flow Editor
  • 4.9/5 rating on WordPress.org (148 reviews)
  • Free core plugin, actively maintained (v4.7.1, August 2026)
  • 100% self-hosted: vendor never sees your contact data
  • White-label option for agencies

Cons

  • Smaller install base (2,000+) than rival WordPress CRMs
  • Automation-first design — lighter on classic sales pipeline features
  • Most integrations and SMS require mid/upper tiers
  • WordPress-only

Detailed Information

No information available for Inventory Tracking Methods.

Best For

Agencies running marketing automation for clients with white-label needsSmall businesses replacing per-contact-priced SaaS like ActiveCampaignPrivacy-first WordPress sites keeping contact data on their own server

Not ideal for

Teams wanting a traditional sales-pipeline CRM with deal forecasting firstSites not on WordPress

Integrations

WooCommerce
LearnDash
LifterLMS
30+ WordPress plugin integrations

Frequently Asked Questions

Quick Navigation

0 verified users

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Additional Information

Category
full-suite
Price Range
Free core; paid plans from $20/mo (billed annually)
Pricing Model
freemium (free core on WordPress.org; paid plans billed annually: Basic $20/mo, Plus $40/mo, Pro $50/mo, Agency $100/mo with white-label and 25 sites); flat-rate — never priced by contacts, users, or sends

Company

Founded
2018
Headquarters
Toronto, Ontario, Canada